When I’m working with a client who’s embarking on something new, or working on something that isn’t creating the results they want, I often use my love of breakfast and my “Scrambled Egg Fiesta Theory” to help guide us.
We all have patterns in the way we do things. There are places where we are stronger, and there are places where our skill, insight or capacity is less strong. We have a natural tendency to lean towards our strengths, and predictably shy away from our weaknesses or gaps in our skill sets. And this default leaves us hoping we won’t need any of those “things” we’re less good at to achieve the results. And sometimes this works. However, this can also lead to predictable types of results and frustratingly familiar stops. This is as true in marketing plan as it is your garage re-model, or your fitness goals. Same framework for generating results, same gaps.
While each result or goal is different in scope, length and process, the manner which you address it is still the same. And if you are NOT getting the results you want, this is a JUICY place to look!
It's like fried eggs. I'm a big fan of eggs. Anytime of day. A great source of fat and protein, delicious and healthy. And, when ordering fried eggs, there are only a couple of ways to order them: sunny side up, over-easy, over-medium or over-hard. Pretty straight forward. And if you you like eggs that way, all good. The eggs yolks stand alone, the egg is cooked to preserve the yolk integrity. Fried eggs are easily identifiable, easy to order and predictable.
Now scrambled eggs are different. They’re like a party. They are literally "mixing it all up." Scrambled eggs don't do it all alone, they invite everybody to the party (hence “Scrambled Egg Fiesta”!). And everybody brings something different, which contributes to a greater whole. Whether vegetables, meat or spices. The flavor will still include eggs, they will be identifiable and recognized as an egg dish, and yet they will be different, new and yet not the same. The whole is greater than the sum of its parts and yet it’s still eggs. The questions is what can we learn from this perspective?
When we're willing to break up our stand-alone way of achieving the same results (or types of results), we have the opportunity to re-invent what we can achieve so it's still identifiable as our own but unrecognizable when compared to what we've done in the past.
Who do you need to invite to the party? Someone outside your team to provide insight on your marketing plan? A personal trainer to support your fitness goals? Some additional training for you? Who would you ask?
Look, fried eggs are awesome, as long as their meeting your needs. Otherwise it may be time to jump into the “Scrambled Egg Fiesta Theory!”
** If you'd like help executing or effectively implementing on the goals in your life, reach out to me! Let's jump on the phone and start making a difference today! www.charliekingcoaching.com **